Based in London.
Made in Belfast. Creative Director & Senior Designer

I'm Paula, a hands-on creative leader who builds brands for scale-ups. I've been the sole designer and the team lead. I've shipped everything from brand identity to pitch decks to seamless UX/UI and product design that helped raise $130M+. I've led creative through 3 acquisitions, Rossum/Coupa, Shutl/eBay, TopTable/OpenTable.

I thrive in fast-moving companies where you need someone who thinks strategically but executes relentlessly. I translate complex tech into clear visuals and intuitive UX/UI that drive growth. I work well with founders. I move fast without sacrificing quality.

Companies like Rossum, Moonpig, Qredo, ITV, and TopTable trusted me to build and run with their brands. That's where I do my best work, where creative decisions directly impact growth and you can see the results.

To see what other people have said, head to my linkedin.